How easy is it to sell English or Italian bakery ingredients and mixes to the French and Germans, chocolate fudge cake, garlic bread or cookies to the Spanish or how about French or Austrian bread in the UK, croissants to the Greeks or cheesecakes to the Turks? These are just a few examples of our work with clients across Europe and beyond.
Worldwide Bakery Associates has now changed its name to Food sans Frontières and expanded to other complementary food areas including a wide range of ethnic foods including Spanish, Tex-Mex, Chinese and Japanese, snacks such as Bombay and nut mixes, and now also speciality soft drinks including organic flavoured milks and hibiscus “superflower” drinks.We also are happy to source specific products for new and existing clients.
No suppliercan rely on the home market alone. An effective international communication strategy really is the key to success. Joanne Alexander-Sefre, Agnès Bellay and their teams specialise in helping companies to work effectively with international markets in the most appropriate language. Both Joanne and Agnes speak fluent English, French and Spanish and Joanne also speaks German, Italian and Farsi. Other team members offer mother tongue Russian, Ukrainian, Farsi and Turkish. Additionally, for UK companies Joanne also works as Consultant on the excellent UK Trade and Investment Export Communications Review scheme. http://www.chamberonline.co.uk/exportzone/ecr/consultants/JoanneAlexander-Sefre
Our new websitewww.foodsansfrontieres.com showcases a selection of our clients and their products as well as our range of services. Exporting awards for our services and together with key clients such as G R Wrights Ltd, attendances at numerous international exhibitions and seminars (for example the IFE, London and the European Sandwich show, Paris and Alimentaria, Spain together with key frozen dessert client D Sidoli & Sons Ltd) ) have led us to develop a wide portfolio. Trade shows, client visits, factory tours, new market entry projects, multilingual packaging, sales and marketing projects as well an ongoing multilingual account management form the core of our services and we pride ourselves on our flexibility and competitiveness.
Our international databasehas been built up over 16 years in the foodservice, food retail and also manufacturing sectors. We have worked hard to develop our professional reputation for quality and clarity of our services as well as for our perseverance, ethical trading and confidentiality. The relationship built up over 12 years with leading Spanish foodservice distributor Atlanta Restauración Temática is an excellent example of our day to day agency work.
France has always been a key market and the close association with Agnès Bellay and her team is now in its 6th successful year. This teamwork offers many advantages to clients. We aim to achieve a short circuit into the exactly appropriate buyers for products across the EU and beyond, handle the sales growth through our professional multilingual account management and associated with all this, handle the corresponding requirements for multilingual translation. All this is available at very competitive sales agency and/or consultancy rates. We are now proactively targeting new exciting markets for our clients such as the Russian Federation, Turkey and the Middle Eastern markets.